Your customers are searching. Are you showing up?
Local search and AI visibility for trades businesses.
Let's find outYou do good work. Your customers just can't find you.
AI search
When someone asks ChatGPT, Perplexity, or their phone to find a plumber nearby, most trades businesses don't come up. Not because the tool missed them — because there's nothing for it to find.
The local pack
Maps and the local pack favor businesses with optimized listings and consistent information. Without those, you're invisible to the customers closest to calling.
The gap
Most trades businesses have a site that exists but doesn't work. It loads, but it doesn't rank. The address doesn't match what Google has on file. Search tools skip it entirely.
Five fixes, in order.
AI search visibility
Structure your site and content so AI search tools can find you, understand you, and recommend you.
Structured data
The information that tells Google and AI tools exactly what your business does, where you serve, and how to reach you.
Google Business Profile
Audit and fix your profile so you show up in Maps and the local pack when customers are nearby.
Listing consistency
Your name, address, and phone number match everywhere they appear — because mismatches kill local rankings.
Local content
Content that answers the questions your customers actually search for, in the language they use.
Three situations we see constantly.
Not showing up
You do good work. Your customers just can't find you online.
A site that isn't getting calls
You have a website. It just isn't doing anything.
You want to be first
When someone nearby says find me a plumber, you want your name to come up. Right now, someone else's does.
What this looks like in practice.
We built a site in this market to prove the approach works. Here's what happened.
Documented test build — not a client engagement. We built it, ran the method on it, and measured what moved.
How long does this take?+−
Local search work usually shows movement in 60 to 90 days. Anyone promising faster is guessing.
Do I need a new site first?+−
Sometimes. If your current site loads fast and can carry structured data, we work with it. If it can't, we'll tell you straight.
What is AI search and why does it matter?+−
When someone asks their phone or ChatGPT to find a plumber nearby, those tools read structured information about local businesses. If there's nothing to read, you don't come up.
What does it cost?+−
Depends on the shape of the work. We look at what you have, then quote it. No packages, no retainer you can't leave.